We fell in love with the becoming.
Not just the beautiful restaurants. Not just the design, the atmosphere, or the energy of a room filled with people.
We fell in love with what it takes to bring those places to life.
It started with one café.
Over a decade ago, our team at Mediaquery began working with a small café in downtown Miami.
There was a vision, a concept, and the ambition to build something meaningful. We helped give that vision an identity. Then a website. Menus. Packaging. A voice. A presence people could recognize and connect with.
And we watched it grow.
One location became more. New concepts took shape.
What began as a café evolved into something much bigger.
We were becoming part of someone else's story.
We realized we weren't simply creating websites or designing brands.
There is something incredibly special about watching a business find its identity, discover its audience, and grow into everything its founders hoped it could be.
Even more special is knowing you had a hand in making it happen.
That's what stayed with us. And that's why Table Theory exists.
A studio built around one thing: helping hospitality brands become what they set out to be.
Born at Mediaquery. Built for hospitality.
So we built a studio dedicated to that process. Table Theory is Mediaquery's sister studio: its own name, its own team, and one focus.
One that understands hospitality beyond its aesthetics. One that recognizes the ambition behind every opening, the personality behind every concept, and the importance of creating something that can grow without losing what made it special in the first place.
Mediaquery keeps serving businesses across every industry. Table Theory takes everything it learned with hospitality and gives it a home of its own.
Sister company of Mediaquery · Miami-based agency · branding, web and software
10+ years
of Mediaquery experience building brands and websites in Miami.
Miami + Madrid
Creative and technical teams behind every Table Theory project.
Real engineers
Behind your website, reservations, ordering and the integrations that run your service.
A brand isn't just what you see.
Recognize.
Remember.
Connect with.
It's the story that brings every detail together, from the name above the door to the experience waiting behind it.
The room has to match the plate. Guests can tell within a minute whether a place is special. When the space, the story and the food line up, it feels like a discovery.
A brand is the promise a place makes before anyone sits down. We make sure that promise holds everywhere.
Your marketing team, without the hire.
You're busy running service. Most groups don't have an in-house marketing team, so we work like part of yours.
Week to week
Weekly meetings, shared task boards and priorities that move when an opening moves.
We'll push back
We tell you what we think. Sometimes that means saying no, because that's what a good partner does.
Then we hand you the keys
A brand system and editable templates for menus, specials and social, so your team keeps creating on brand.
Every great table starts with a theory.
Before the first guest walks in, every great place is a theory: who it's for, how it should feel, and why anyone would come back.
The best ones don't stay on paper. They get tested, refined and proven, one service at a time.
That's how we work. We start with your theory, the idea only you could have, and build everything around it until it holds true at every table, on every screen and at every door you open.
Proven at every table.
Every great place starts here.
Four perspectives. One table.
Founder & Strategy
The vision behind the studio, and the business sense behind every brand.
Jaz Espinal · Brand Strategy & Creative Direction
The thinking behind the brand, from the first question to the final mark.
Web Design, UX & Development
Websites that look like the brand and work like a good host.
Social Strategy & Creative Production
The stories, images and videos that bring the brand to life every day.
Here's to everything you're becoming.
Maybe you're opening your first restaurant.
Maybe you're turning one concept into five.
Maybe you're ready for the world to see you differently.
We're here for the ideas that deserve to become something bigger. And for the people brave enough to bring them to life.
Table Theory is based in Miami and powered by Mediaquery, with creative and technical teams in Miami and Madrid.