Services · One team, every touchpoint

Everything your brand needs. One table.

Brand, website design, menus, content, loyalty and expansion for restaurants, cafés, bars and hospitality groups. One team builds all of it, so all of it tells the same story, from your first guest to your tenth location.

Branding Website design Collateral design Social & content Retention & loyalty Expansion
One
Why one team

Six vendors. Six versions of your brand.

Most hospitality brands are built in pieces, by whoever is available that week. Everyone means well. But every new piece adds a slightly different version, and the brand starts to drift.

The piece Usually built by

Logo & identity

A freelance designer

Website

A template, or a talented nephew

Menus & print

The printer's in-house designer

Social

A server with a good eye

Ads & email

Another agency

Integrations

The POS rep, when they call back

With Table Theory

One team. One system. One story.

— One brand system behind every piece

— One point of contact, weekly meetings

— One calendar that moves with your openings

— Templates your team can run with

You deserve more support than whoever has time on a Tuesday.

When the same team designs the logo, the menu, the website and the posts, guests get the same place at every touchpoint. And you only have to explain your brand once.

Guest
The guest journey

From first search to fifth visit.

Your guest meets your brand long before the first bite, and long after the check. We cover every step.

1

Discover

They search "dinner near me" or scroll past a friend's post.

We handle
Local SEO Social Paid ads

2

Decide

They open your website and your menu on their phone.

We handle
Website Online menu Photo & video

3

Book

They reserve a table or order in a few taps.

We handle
Reservations Ordering Integrations

4

Visit

They walk in, hold the menu, take the bag home.

We handle
Signage Menus Packaging

5

Return

They hear from you, and they come back.

We handle
Email & SMS Loyalty Campaigns
What
What we do

One story. Every touchpoint.

01 · Brand first

Brand identity

Identities with something to say.

Strategy, positioning, naming and a visual identity built for how hospitality actually lives: on a sign, a cup, a menu and a screen. Everything else extends from here.

Strategy & positioning Naming Logo & type Color systems Brand voice Brand guidelines

Get the brand right first. Everything else follows.

02 · Be found

Website design

A website that turns interest into a table.

Custom sites that show off the concept, load fast on a phone, and make booking, ordering and finding you easy. Built by real developers and found in search from launch day.

Custom web design Mobile speed Reservations & ordering Menu management Local SEO Analytics

A strong website turns interest into action.

03 · In hand

Collateral design

Everything guests can hold.

Menus, signage, packaging and merch that carry the brand from the table to the door, with editable templates so specials never break the look.

Menus & print Signage Packaging & to-go Merch Destination-store pieces

Good design does more than look polished. It reinforces value.

04 · Stay seen

Social & content

Content that keeps the room full.

Social strategy, photography, video and day-to-day content that make your brand feel alive between visits, and on brand every time.

Social strategy Content creation Photography Video Channel management

Posting every day isn't the goal. Building a community is.

05 · Come back

Retention & loyalty

Turn first visits into regulars.

Loyalty programs, guest data, email and SMS automations, paid and seasonal campaigns: everything that brings guests back sooner and keeps them coming.

Loyalty programs Email & SMS Guest data Win-back campaigns Paid media Seasonal campaigns

We don't stop at the first visit. We shorten the time to the next.

How we build loyalty →
06 · Multiply

Multi-unit expansion

Open the next location without losing the first.

Brand architecture, location launch kits and multi-location websites that let a group grow fast and still feel like itself at every door.

Brand architecture Location launch kits Multi-location websites Brand standards New concepts Opening campaigns

From your first location to your tenth.

How we help you expand →
Loyal
Guest retention & loyalty

Turn guests into regulars.

Bringing a guest back costs far less than finding a new one. We build the system that does it for you, every week, without anyone on your team remembering to hit send.

1

Capture

Every reservation, order and sign-up adds a guest to your list.

2

Welcome

A thank-you after the first visit, in your voice, while the meal is still fresh.

3

Reward

A loyalty program with perks people actually want, branded like the rest of your place.

4

Invite back

Birthdays, new menus, events and seasonal drops that give them a reason to return.

5

Win back

A personal note when someone hasn't been in for a while, before they forget you.

↺

A regular.

And the loop starts again.

Loyalty programs

Points, tiers, member perks and VIP nights, designed and connected to your POS or ordering platform.

Email & SMS automations

Welcome, birthday, anniversary, win-back and event flows that run on their own.

Guest data & segments

Know your regulars, your lapsed guests and your big spenders, and talk to each one differently.

Reviews & reputation

Ask happy guests at the right moment, and answer every review in your brand's voice.

Events & seasonal drops

Tastings, launches and holiday menus planned as campaigns, not afterthoughts.

Measured monthly

Repeat visits, time between visits and campaign revenue, reported in plain language.

Expand
Expansion & new concepts

From your first location to your tenth.

Growth is where brands drift. Every new location adds another menu, another sign, another Instagram account. We make sure the tenth feels as considered as the first.

1

Location

Get it right

A brand system, website and collateral built to be repeated.

2

Locations

Prove it travels

A location launch kit: signage, menus, local SEO page and opening campaign.

5

Locations

Make it a system

Brand standards, templates and a multi-location website your teams can run on their own.

10

Locations

Grow the family

Brand architecture for a group of concepts, each with its own character and one shared backbone.

We've done this before. Our longest partnership started with one café in downtown Miami and grew into a group with new locations and new concepts.

We built every brand along the way, so we know where growth gets hard: the second opening, the first franchise conversation, the concept that needs to feel new but still belong. That's where we do our best work.

Stack
Built to connect

Wired into how you run.

We connect your reservations, ordering, loyalty and email tools with 50+ hospitality platforms, so your website, guest data and marketing work as one system.

Toast
OpenTable
SevenRooms
Resy
Square
Lightspeed
Incentivio
Uber Eats
DoorDash
Intuit Mailchimp
+ 40 more
platforms

Bookings that land

Reservations and online orders flow straight from your site into the tools your staff already use.

Guest data that works

Every booking and order builds the list that powers your email, SMS and loyalty campaigns.

One menu, everywhere

Update a dish once and keep your website, ordering and delivery apps in sync.

Powered by Mediaquery

Real engineers in Miami and Madrid behind every website and integration.

Plan
Where to start

Start where you are. Grow from there.

You don't need everything on day one. We build in phases, and each one adds to the last.

Phase 1

Foundation

A clear home for your brand online, found in local search, with steady content.

+ Brand alignment

+ One channel, consolidated

+ Local SEO profile

+ Steady monthly content

Phase 2

Data-driven campaigns

Analytics, targeting and personalized messages that bring in the right guests.

✓ Everything in Foundation

+ Performance campaigns

+ Email automation & data build

+ Better audience targeting

Phase 3

Retention & loyalty

Re-engagement and loyalty that turn guests into regulars.

✓ Everything in Phase 2

+ Retention messaging

+ Loyalty system & technology

+ Guest re-engagement

Opening soon?

We take new concepts from name to opening night: brand, website, menus, signage and the launch campaign.

Plan your opening →
FAQ
Good questions

Before you book.

Ask us anything →
Do I have to hire you for everything?

No. Many clients start with one piece, like a website or a menu. Because we can do it all, whatever you start with is built to grow into the rest.

Can you build a loyalty program for us?

Yes. We design the program and its perks, connect it to your POS or ordering platform, and run the email and SMS that keep members coming back.

Can you help us open a new location?

Yes. We build a location launch kit with signage, menus, a local page on your website and an opening campaign, all on brand with your first location.

Do you work with new openings?

Yes. We handle branding, the website, menus, signage and the opening campaign, so everything is ready for the first service.

Will the website connect to my systems?

Yes. We work with 50+ hospitality platforms, so reservations, orders and guest data stay in sync.

How long does a website take?

Usually 4 to 8 weeks, depending on the size of the project and how quickly content and feedback come in.

Do you offer photography and video?

Yes. We plan and coordinate shoots that show your space, your food and the feeling of the room.

Do you help after launch?

Yes. We stay on with updates, campaigns, SEO and strategy, and we hand your team templates so they can keep creating on brand.

How much does it cost?

Every brand is different, so every project is scoped to what you need. A free consultation gets you a clear recommendation.

Talk
Free consultation

Let's build what's next.

We'll review your brand, website and marketing together and show you where the biggest opportunities are.